Which of the Following Best Defines Demographics

question 30

Multiple Choice

Which of the following best defines demographics?

• A) statistics that can be used to segment populations on the basis of what people do with a product
• B) statistics that can be used to segment populations on the basis of when people use a product
• C) qualitative data that can be used to explain why seemingly homogeneous consumer groups do not share core characteristics
• D) statistics that can be used to segment populations on the basis of shared attitudes, opinions, and interests
• E) statistics that measure observable aspects of a population

---

Definitions:

Alpha

A measure of the active return on an investment compared to a market index, used to assess the performance of an investment such as a stock or portfolio.

MAD

An acronym for Mean Absolute Deviation, which measures the average magnitude of errors in a set of predictions, without regard to direction.

Weighted Moving Average

A method used in statistics and analysis that calculates the average of a data set by giving different weights to different data points.

Demand Data

Information related to the desire for and consumption of goods or services, used for analysis in business strategy and planning.