Baby Boomers ________

question 58

Multiple Choice

Baby boomers ________.

• A) were born between 1965 and 1978
• B) are currently in their 30s and 40s
• C) are important to marketers because of the size and wealth of the segment
• D) are 75 or older
• E) are the parents of Generation X, not Generation Y

---

Definitions:

Virtual Community

A group of people interacting and forming relationships online, based on common interests or goals, rather than physical proximity.

Socialization

The method through which people acquire and assimilate the standards, values, actions, and social competencies relevant to their community.

Significant Other

A person of great importance in one's life, typically a romantic or life partner.

Generalized Other

A concept in sociology that refers to the general notion that a person has of the common expectations and attitudes in society.