Which Type of Segmentation Centers on the Use of the Word

question 103

Multiple Choice

Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

• A) usage occasions
• B) psychographic
• C) experiential
• D) demographic
• E) geotargeting

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Definitions:

Visual Field

The entire area that can be seen when the eye is directed forward, including both central and peripheral vision.

Absolute Threshold

The minimum intensity of a stimulus required for it to be detected by the senses at least 50% of the time.

Difference Threshold

The minimum difference in intensity or quantity required for a person to detect a change between two stimuli.

Separation Threshold

The minimum physical distance or difference that can be discerned between two stimuli.