Business-To-Business Marketers Who Look at the Size of Firms in Terms

question 96

Multiple Choice

Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.

• A) organizational psychographics
• B) organizational demographics
• C) organizational culture
• D) behavior variables
• E) usage variables

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Definitions:

Free Speech

The right to express one's opinions publicly without governmental interference or censorship.

Industrial Workers Of The World

An international labor union that was founded in 1905, advocating for the unification of all workers to work towards the abolition of the wage system.

Striking Working Women

Women who are part of the labor force engaging in strikes or work stoppages to protest against working conditions, wages, or other employment issues.

Lawrence, Massachusetts

A city in Massachusetts known for its significant role in the American labor movement and textile industry.