You Work for a Travel Agency

question 45

Essay

You work for a travel agency. Business has been slow, and you want to suggest some promotions targeted to specific market segments. What three psychographic segmentation variables would you recommend using and why?

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Definitions:

Payback Period

The payback period is the length of time required to recover the cost of an investment.

Satisfactory Return

A level of profit or return on investment that meets or exceeds the expectations or benchmarks of an investor or manager.

Capital Budgeting

The process a business undertakes to evaluate potential major projects or investments.

Payback Period

The amount of time it takes for an investment to generate enough cash flow to recoup its original cost.