Before Selecting a Targeting Strategy, Marketers Should ________

question 147

Multiple Choice

Before selecting a targeting strategy, marketers should ________.

• A) select media for an advertising campaign
• B) develop segment profiles
• C) compare target markets
• D) implement a positioning strategy
• E) finalize the marketing mix

---

Definitions:

Psychosexual Theory

A theory proposed by Freud suggesting that psychological development in childhood takes place in a series of fixed psychosexual stages.

Infancy

The period in a human's life from birth to the age of walking and talking; the earliest stage of childhood.

Adolescence

A developmental stage that occurs between childhood and adulthood, marked by significant physical, psychological, and social changes.

Guided Participation

A teaching method where an experienced person helps a learner by gradually adjusting the level of support as the learner's competence increases.