Which of the Following Would LEAST Likely Be Included in a Product's

question 43

Multiple Choice

Which of the following would LEAST likely be included in a product's positioning statement?

• A) the product's strongest competitors
• B) the segment(s) to which the product is targeted
• C) the product's most important differentiator
• D) evidence supporting the most important claim made about the product
• E) the specific value of the product

---

Definitions:

Balance Sheet Accounts

Accounts reported in the balance sheet, including assets, liabilities, and shareholders' equity.

Bonds Payable

Long-term liabilities representing borrowed money that the company is obligated to repay, typically with interest, at a specified future date.

Cost of Goods Sold

The total cost associated with producing goods that have been sold, including raw materials, labor, and overhead.

Accounts Receivable

Money owed to a company by its customers for goods or services provided on credit.