When a Consumer Is Determining Her Overall Feelings or Attitudes

question 72

Multiple Choice

When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.

• A) problem recognition
• B) information search
• C) evaluation of alternatives
• D) product choice
• E) postpurchase evaluation

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Definitions:

Self-Efficacy

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Empowered

Given the authority or power to do something or make decisions; feeling self-empowered or confident in one's abilities.

Ingratiation

A psychological technique involving the use of deliberate flattery or friendliness by someone seeking to gain favor or approval from others.

Self-Promotion

The act of advocating for oneself to advance one's own interests, often in career advancement or within professional networks.