To Reduce the Workload Required to Fully Take Advantage of All

question 3

Multiple Choice

To reduce the workload required to fully take advantage of all of the data collected from customers in a CRM program, firms use ________, a set of rules for handling different processes in a predetermined way.

• A) conversion rates
• B) marketing automation
• C) customer lifetime value
• D) share of customer
• E) structured data

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Definitions:

Motivated

Having a strong desire or willingness to act and achieve specific goals.

Commercial

Relating to or engaged in commerce; intended for or pertaining to the selling and buying of goods and services.

Source Credibility

The perceived trustworthiness, expertise, and reliability of the source of information.

National Crime Statistics

Data collected and analyzed at the national level that provides information on the incidence, types, and trends of crimes committed in a country.