Any Direct Interface Between Customers and a Company-Whether It Is

question 61

Multiple Choice

Any direct interface between customers and a company-whether it is online, in-person, or over the phone-is called a(n) ________.

• A) share of customer
• B) customer target
• C) touchpoint
• D) customization
• E) analytic

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Definitions:

Reinforcement

In behaviorism, a consequence that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Falsifiable

A criterion for a theory or hypothesis that it can be proven wrong by an observation or a physical experiment.

Falsifiable

The possibility that a hypothesis can be disproven by experimental or observational evidence.

Parsimonious

Describes an approach that is simple or economical in terms of explaining something, often used in the context of scientific theories.