Which of the Following Statements About the Lifetime Value of a Customer

question 23

Multiple Choice

Which of the following statements about the lifetime value of a customer is true?

• A) CRM helps companies identify their customers' lifetime value.
• B) All customers have the same lifetime value.
• C) A customer's lifetime value is easy to calculate.
• D) A company can either increase customer share or a customer's lifetime value, but not both.
• E) Lifetime value of a customer does not account for the marketing costs of establishing and maintaining a relationship with the customer.

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Definitions:

Dynamic Roles

Roles that evolve and change in response to the situation, context, or interactions among group members or participants.

Descriptive Norms

Descriptive norms refer to the perception of what is commonly done in specific situations, guiding behavior by informing individuals about what is considered typical or normal.

Injunctive Norms

Socially accepted beliefs about what behaviors are approved or disapproved of in a society, guiding individuals on how they should behave.

Harmonizer

A role within a group characterized by efforts to reduce tension and conflict among members by encouraging cooperation and understanding.