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A firm has segmented its customers into two groups: high-volume customers and low-volume customers. Explain the different styles of communication the firm should implement to reach each group of customers.
Gardenburger
A brand of vegetarian burgers made from a variety of vegetables and grains.
Monthly Income
The total amount of earnings or revenue generated by an individual or entity in a month, typically from employment, business activities, or investments.
Budget Constraint
The limitations on the consumption bundles that a consumer can afford with a limited amount of income.
Gardenburger
A brand known for producing meatless, veggie-based patties, catering to vegetarians, vegans, and those seeking alternative protein sources.
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