Which of the Following Is True About Marketing Analytics

question 8

Multiple Choice

Which of the following is true about marketing analytics?

• A) Its importance has increased as consumers conduct more of their daily activities online.
• B) It generates Big Data to be used in marketing decision making.
• C) It is a departmental approach to separately analyzing the performance of different marketing initiatives.
• D) It can be used for information gathered from traditional marketing efforts but not from digital marketing channels.
• E) It can be used for information gathered from digital marketing channels but not from traditional marketing efforts.

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Definitions:

Direct Labor-Hours

The aggregate of hours spent by staff members who are directly engaged in producing merchandise or rendering a service.

Job-Order Costing

A cost accounting system that assigns costs to specific production batches or jobs, making it suitable for customized orders.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead costs to individual products or job orders, based on a particular activity base.

Machine-Hours

A measure of production time used in cost accounting, representing the number of hours that machinery is in operation during a given period.