Through ________ Pricing, a Marketer Pays for an Advertisement Based

question 7

Multiple Choice

Through ________ pricing, a marketer pays for an advertisement based on the number of times users select the advertisement and are directed to the product's webpage.

• A) cost-per-impression
• B) cost-per-customer
• C) cost-per-order
• D) cost-per-click
• E) cost-per-conversion

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Definitions:

Public Policy

Principles and standards considered by a government to be beneficial for the community and used as a guide for the development of laws.

Substantive Unconscionability

A legal principle in contract law that allows courts to refuse to enforce a contract or clause deemed grossly unfair or one-sided.

Unconscionability

Refers to a contract or clause that is so unfair to one of the parties that it is voidable on the ground of inequity.

Meaningful Choice

The concept that consumers or parties should have the ability to make choices that are significant and informed.