Through the Use of Marketing Metrics, the Marketing Team for the Charity

question 143

Multiple Choice

Through the use of marketing metrics, the marketing team for the charity American Harvest, a national food bank program, learned that there was a significant increase in positive mention of American Harvest in discussions on social networks. American Harvest marketers quickly decided to increase the number of ads the charity was running on these social networks. This is an example of the use of ________.

• A) predictive analytics
• B) conversion rate
• C) market share
• D) marketing control
• E) churn rate

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Definitions:

Insurance and Taxes

Mandatory expenses that include payments for risk coverage policies and contributions to state and federal governmental bodies.

Restocking Costs

Expenses associated with replenishing inventory, including purchase, delivery, and storage costs.

Opportunity Cost

The cost of foregoing the next best alternative when a decision is made to choose one option over others.

Credit Commitment

An agreement by a lender to extend a specified amount of credit to a borrower under certain terms and conditions.