A Marketing Manager Would Most Likely Use Which of the Following

question 52

Multiple Choice

A marketing manager would most likely use which of the following to find out how many consumers stay with his brand and how many switch, enabling him to project market share over time?

• A) modeling software
• B) syndicated research
• C) cross-sectional research
• D) exploratory research
• E) competitive intelligence

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.