A ________ Is a Process That Determines What Information Marketing

question 100

Multiple Choice

A ________ is a process that determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to users.

• A) primary data collection system
• B) secondary data collection system
• C) competitive intelligence system
• D) marketing research project
• E) marketing information system

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Definitions:

Environmental Stimuli

External factors or conditions in the environment that can evoke responses or reactions in organisms.

Perceptual Categorizations

The process by which the brain groups sensory inputs into recognizable categories.

Nativist Philosopher

An individual who theorizes that certain skills or abilities are innate and not acquired through learning.

Immanuel Kant

An 18th-century German philosopher who made significant contributions to various areas of philosophy, especially in epistemology, ethics, and aesthetics.