A Marketing Decision Support System (MDSS) Is a ________

question 80

Multiple Choice

A marketing decision support system (MDSS) is a ________.

• A) basic system used by companies that do not have the resources to develop a marketing information system (MIS)
• B) popular syndicated research report purchased by most major media companies
• C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
• D) type of custom research report often called for in the marketing research process
• E) data warehouse used to support a marketing information system (MIS)

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Definitions:

Childhood

The period of life from birth to adolescence, characterized by growth, development, and learning in a young human being.

Adult

An individual who has reached maturity or the legal age of majority, typically characterized by completion of growth and development.

Puberty

The period during which adolescents reach sexual maturity and become capable of reproduction, characterized by physical and hormonal changes.

Onset of Puberty

The phase in a person's life, typically occurring in early adolescence, when they begin to develop physical characteristics of sexual maturity.