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Discuss the components and functions of a marketing information system (MIS).
Status-conscious Consumers
Consumers who make purchasing decisions based on the perceived status or prestige associated with a product or brand.
Penetration Pricing Policy
A business strategy where the initial product price is set very low to gain market share quickly.
Sales Volume
The quantity of products or services sold within a specific period.
Low Initial Price
A pricing strategy where a product or service is offered at a low price to attract customers initially.
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