Which of the Following Questions Should Marketers First Answer When

question 150

Multiple Choice

Which of the following questions should marketers first answer when they are determining their research design?

• A) What kind of sampling method should we use?
• B) What type of focus group best fits our needs?
• C) Do we need quantitative or qualitative data?
• D) Does the information we need already exist?
• E) How should we collect the data we need?

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Definitions:

Evolutionary Theory

A scientific theory explaining the process by which species undergo genetic changes over generations, leading to diversity of life.

Evolutionary Perspective

A theoretical approach that explains psychological traits as adaptations that have evolved to solve recurrent problems in human ancestral environments.

Triangular Theory

A theory, often related to love, that proposes three components (intimacy, passion, and commitment) are necessary for complete love.

Social Exchange Theory

A theory which maintains that people provide help to someone else when the benefits of helping and the costs of not helping outweigh the potential costs of helping and the benefits of not helping.