Which of the Following Research Techniques Has the Advantage of Rapid

question 28

Multiple Choice

Which of the following research techniques has the advantage of rapid back-and-forth communication between a company and group of consumers, allowing for real-time data collection over a period of time?

• A) ethnography
• B) traditional focus group
• C) market research online community
• D) longitudinal research
• E) cross-sectional research

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Definitions:

Lobbying

Expresses opinions and preferences to government officials.

Personal Contacts and Networks

Connections and relationships with individuals for professional or personal gain.

Political Action Committees

Organizations that collect funds to donate to political campaigns or to lobby for legislation or policies beneficial to their interests.

Lobbying

The act of influencing decisions made by officials in the government or other institutions, often carried out by special interest groups or lobbyists.