________ Is Less Expensive, Faster, and More Flexible Than Other

question 36

Multiple Choice

________ is less expensive, faster, and more flexible than other methods of data collection.

• A) Mail surveying
• B) Telephone surveying
• C) Intercept research
• D) Focus group research
• E) Online data collection

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Definitions:

Cognitive Explanation

An approach that seeks to understand behavior by examining mental processes, including perception, memory, thought, and problem-solving.

Conditioning

A process by which a response becomes more likely to occur or more strongly associated with a stimulus as a result of reinforcement.

Pavlov

Refers to Ivan Pavlov, a Russian physiologist known for his work on classical conditioning, particularly his experiments with dogs that led to an understanding of how reflexes can be conditioned.

Instinctive Drift

The tendency of an animal to revert to instinctual behaviors that interfere with learned behavior from conditioning.