When Gap, Inc

question 125

Multiple Choice

When Gap, Inc. was developing the concept for its chain of Old Navy stores, the company gave employees who fit the desired Old Navy customer profile $200 apiece. They set them loose on a shopping spree, and then interviewed them about what they purchased so these products would be on the Old Navy shelves when the stores opened. Gap, Inc. utilized what format of participant sampling?

• A) probability sampling
• B) systematic sampling
• C) stratified sampling
• D) nonprobability sampling
• E) simple random sampling

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Definitions:

Generating Revenue

The process of earning income from business activities, including sales, services, and other financial strategies.

Free Services

Services provided without any financial cost to the recipient, often as a strategy to attract clients or for promotional purposes.

Business Model

The conceptual structure that supports the viability of a business, including its purpose, goals, and plans for achieving them.

Bundled Pricing

A pricing strategy where multiple products or services are packaged together and sold at a single price.