In Firms with Multiple SBUs, the First Step in Strategic

question 72

Multiple Choice

In firms with multiple SBUs, the first step in strategic planning is for top management to ________.

• A) recruit and hire the right personnel
• B) examine historical data
• C) establish a mission for the entire corporation
• D) allocate resources to the company's various SBUs
• E) establish marketing's short-term objectives

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Definitions:

Decision Acceptance

The process through which individuals or groups agree to follow or abide by a chosen course of action.

Experienced Managers

Individuals who have acquired knowledge and skills through extensive practical experience in managing organizations, teams, or projects.

Classifying a Problem

The process of identifying, analyzing, and organizing issues into categories for easier understanding and resolution.

Autocratic Decision

An Autocratic Decision is made by a single person or leader without input from others, often in a managerial or leadership context where quick decisiveness may be required.