Examlex
Marketers monitor the technological environment. How can changes in technology affect marketing activities? Provide at least two examples.
Top of Mind Awareness
A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.
Preferred Brand
The brand consumers favor over others due to its quality, reliability, or other distinguishing features.
Gut Feeling
Refers to an intuitive or instinctual judgment that is made without the use of rational processes.
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