The Marketing Team at Connected

question 147

Multiple Choice

The marketing team at Connected.com, a social networking site aimed at connecting job seekers with employers, must decide how much to charge for different levels of membership and access to those using the site. Using which ethical philosophy would they make their decision based on best serving the needs of the whole community of users even if it means treating some users unequally?

• A) utilitarian approach
• B) rights approach
• C) justice approach
• D) common good approach
• E) virtue approach

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Definitions:

Introduced

The act of presenting or bringing something into use, consideration, or play for the first time.

Recognition

The cognitive process of identifying previously encountered objects, ideas, or situations.

Multiple-Choice

A type of question or survey response option where the respondent is asked to select one or more items from a list of choices.

Matching

A principle in psychology and economics where choices are made to align or pair objects or actions based on similar attributes or preferences.