Which of the Following Is LEAST Likely to Be of Growing

question 12

Multiple Choice

Which of the following is LEAST likely to be of growing importance in marketing in the near future?

• A) mobile marketing
• B) corporate citizenship
• C) big data
• D) a selling orientation
• E) user-generated content

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Definitions:

Midas Touch

A metaphorical expression stemming from Greek mythology, describing the ability to succeed or turn everything one touches into a success.

Manipulation

The act of influencing or controlling someone or something to one's advantage, often in an unfair or deceitful way.

Unselfishly

Acting with concern for the welfare of others rather than oneself; selflessly.

Customer Loyalty

The likelihood of previous customers to continue to buy from a particular retailer or brand over competing ones.