Interacting with Consumers Via Portable Technology Such as Smart Phones

question 14

Multiple Choice

Interacting with consumers via portable technology such as smart phones, tablets, and wearable screens is referred to as ________.

• A) mobile marketing
• B) social marketing
• C) societal marketing
• D) user-generated marketing
• E) branded marketing

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Definitions:

Imperfect Tender

A situation where the goods delivered or services rendered do not fully comply with the specifications or requirements outlined in a contract.

Imperfect Performance

A situation where the performance of a contractual obligation falls short of complete fulfillment.

Breach Of Contract

The failure to perform any term of a contract, written or verbal, without a legitimate legal excuse.

Frustrated Contract

A contract that, through no fault of either party, is unable to be fulfilled due to unforeseen circumstances, rendering the original terms of the contract void.