Examlex
The terms market segment and target market represent the same concept.
Immediate Reward
A reward received directly after completing a task or activity, often motivating future behavior.
Overjustification Effect
A phenomenon where providing excessive external rewards for an already internally rewarding activity decreases the intrinsic motivation to perform that activity.
Opponent-process Effect
A psychological and neurological model that explains contrasting color after-images and emotional contrasts.
Zeigarnik Effect
The Zeigarnik effect is a psychological phenomenon which describes the tendency to remember uncompleted tasks more easily than completed tasks.
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