When Companies Calculate the Lifetime Value of a Customer They

question 10

Multiple Choice

When companies calculate the lifetime value of a customer they look at ________.

• A) how much profit they expect to make from a particular customer, including each and every purchase she will make from them now and in the future
• B) the positive word of mouth about the product that the customer can spread among her family, friends, and acquaintances
• C) the lifetime expectancy of the product the customer purchased
• D) the age of the customer to see whether she is likely to live long enough to utilize the product being sold
• E) the career path of the customer to see if she may move to a different geographic area and no longer purchase from the company

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Definitions:

Spindle Fibers

The microtubules that form during cell division, helping to separate chromosomes into daughter cells.

Centrioles

Cylinder-shaped organelles found in animal cells, playing a crucial role in cell division by helping in the formation of the spindle apparatus.

Microvilli

Tiny hair-like structures on the surface of cells in the small intestine, increasing surface area for absorption of nutrients.

Columnar Cells

Elongated, pillar-like cells, often found lining organs such as the intestines or respiratory tract, involved in absorption, secretion, or protection.