Miller Brewing, Which Was Acquired by Philip Morris, Was Related

question 9

Multiple Choice

Miller Brewing, which was acquired by Philip Morris, was related to the parent company's tobacco business because it was possible to create important marketing commonalities: both beer and tobacco are mass market consumer goods in which brand positioning, advertising, and product development skills are crucial to create successful new products. This is an example of which of the following?

• A) Transferring competencies
• B) Leveraging competencies
• C) General organizational competencies
• D) Economies of scope
• E) Organizational design skills

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Definitions:

Masochistic Practice

The act of deriving pleasure, especially sexual gratification, from one's own pain or humiliation.

Rope Fetish

A sexual preference or desire for using ropes in sexual activities, often related to bondage practices.

Arousing

Capable of stimulating excitement, interest, or attention, either physically or emotionally.

Humiliated

The feeling of being deeply ashamed or embarrassed, often as a result of one's dignity being lowered in front of others.