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Horizontal integration can lead to low cost advantages but rarely to differentiation advantages.
3M
A diversified technology company known for products like Post-it Notes, Scotch Tape, and numerous other innovations.
Open Innovation
Refers to a business model that promotes collaboration with individuals and organizations outside the company to drive innovation in products, services, and processes.
Idea Champions
Individuals who actively support, promote, and ensure the success of a new idea or innovation within an organization.
Identity Shift
The process of changing or evolving one's sense of identity or self-concept, often in response to new experiences or information.
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