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Aries Travels is a company that offers holiday and travel packages. The company realizes that customer preferences vary and thus extensively customizes its packages. As there are not many competitors in the market in which Aries Travels operates, there are minimal pressures to reduce costs. Aries Travels is most likely to have adopted which of the following strategies?
Pass Off Goods
The act of selling or attempting to sell counterfeit products under the pretense that they are genuine, infringing on trademark rights.
Actual Confusion
A situation in trademark law where consumers mistakenly believe there is a connection between two parties’ products or services.
Likelihood Of Confusion
A standard used in trademark law to assess whether a trademark is so similar to an existing one that it could confuse customers.
Service Mark
A trademark used to identify and distinguish the services (rather than goods) offered by one entity from those of others.
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