Switching Costs, in the Context of Technology Industries, Refer to the Costs

question 71

Multiple Choice

Switching costs, in the context of technology industries, refer to the costs that:

• A) industries incur in order to adhere to technical standards.
• B) companies incur to switch from one business model to another.
• C) customers need to bear to abandon an established standard and adopt a new standard.
• D) industries need to bear to abandon old technology and get license for a new technology.
• E) companies need to bear to create product differentiation when they are locked inside an industry.

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