Which of the Following Statements About Customer Categories in Growing

question 27

Multiple Choice

Which of the following statements about customer categories in growing industries is true?

• A) Laggards frequently adopt new products even when the benefits are not obvious.
• B) Innovators are the customers who are the last ones to adopt a new product.
• C) A typical late majority customer group is a behaviorally conservative set of customers.
• D) Customers in the early majority generally do not understand the value of new technology.
• E) Laggards form the leading wave or edge of the mass market.

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