Which of the Following Statements About Growing Industries Is True

question 42

Multiple Choice

Which of the following statements about growing industries is true?

• A) Innovators and early adopters have the same customer needs as the early majority.
• B) Innovators and early adopters are typically reached through specialized distribution channels.
• C) Reaching the early majority rarely requires advertising and is usually achieved through word of mouth.
• D) Companies serving innovators need to have large-scale mass production and very low prices.
• E) Companies competing in an embryonic market typically pay more attention to increasing the reliability of a product than to its performance.

---

Definitions:

Promotional Activity

Marketing efforts designed to increase awareness, interest, and sales of a product or service through various strategies and channels.

Social Media

Online platforms that allow users to create content, share experiences, interact with each other, and engage with brands.

Publicity Standpoint

A perspective focusing on the creation and maintenance of a positive image or public perception through media exposure and other non-paid forms of communication.

Negative Feedback

Information or opinions about a product or service that indicate dissatisfaction, used to improve or correct the offering.