Armando, a Technology Enthusiast, Is Often Willing to Pay Premium

question 56

Multiple Choice

Armando, a technology enthusiast, is often willing to pay premium prices to always have the newest tech gadgets. Armando most likely belongs to which of the following group of customers?

• A) Laggard
• B) Early majority
• C) Early adopter
• D) Late majority
• E) Innovator

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Definitions:

Thin-Slice Judgments

Quick assessments made based on limited information, often used in forming first impressions.

First Impressions

The initial perception or judgment formed about someone or something, typically occurring within seconds of interaction or observation.

Rapport Topic

A subject or matter used as a basis to establish a positive and understanding relationship with someone, especially in sales or professional settings.

First Meetings

The initial encounters or engagements between individuals or groups, often aimed at discussing ideas, making introductions, or establishing a relationship.