An App Development Firm Is Working on a New Product

question 76

Multiple Choice

An app development firm is working on a new product to identify and consolidate a smartphone user's favorite and most-used apps into one place on the phone. If the new product will be sold to existing customers, the firm is pursuing a strategy of:

• A) product development.
• B) market penetration.
• C) product proliferation.
• D) market signaling.
• E) market development

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Definitions:

Practiced

Repeated performance or exercise of an activity or skill to acquire or maintain proficiency in it.

Negative Cognitive Style

A style of processing information in which people attribute their problems to stable and global causes, anticipate dreadful consequences, and believe the problems reflect their own personal shortcomings.

Emotional Abuse

A form of abuse characterized by behaviors aimed at diminishing another's sense of identity, dignity, and self-worth through manipulation or intimidation.

Negative Cognitive Style

A pattern of thinking prone to focusing on negative aspects of experiences and expecting adverse outcomes.