In His Book Crossing the Chasm, Geoffrey Moore Discusses Some

question 50

Essay

In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?

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Definitions:

Crosstab Queries

In databases, these are queries that aggregate data across two or more dimensions, displayed in a crossed-tabulation format.

Summarizing Data

Summarizing data involves condensing large datasets into a simpler form, often through statistical analysis or visual representation.

Crosstab Query

A database query that aggregates information from one or more tables and displays it in a cross-tabulated format, often used for comparative analysis.

Calculates

The action of determining a numerical result based on given inputs or formulas, typically performed by software or a calculator.