When a Company Decides to Pursue a Segmentation Strategy, Customization

question 55

True/False

When a company decides to pursue a segmentation strategy, customization can cause costs to increase and it is difficult to achieve economies of scale.

---

Definitions:

Neuroscience

The scientific study of the nervous system, aiming to understand the biological basis of behavior, thought, and emotion.

Hormone Levels

Refers to the quantity or concentration of hormones present in the bloodstream, which can influence a wide range of physiological activities.

Sexual Motivation

The biological, emotional, cognitive, or social forces that compel individuals to engage in sexual behaviors and experiences.

Behavioral

Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.