A Company Pursuing a Focus Strategy

question 63

Multiple Choice

A company pursuing a focus strategy:

• A) attempts to serve all market segments.
• B) concentrates on building market share in one market segment.
• C) typically has more resources at its disposal than a differentiator does.
• D) has a greater impact on cost and revenue.
• E) produce different offerings for different segments.

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Definitions:

Distribution Channel

A pathway through which goods and services travel from the producer to the consumer, potentially involving various intermediaries.

Geodemographic Segmentation

A market research technique that classifies people based on their geographic location and demographic characteristics.

Geodemographic Database System

A system that combines demographic, geographic, and socio-economic data for use in market analysis and segmentation.

Distribution Intermediaries

Firms or individuals such as brokers and retailers that act as middlemen in the sales chain, helping to move products from producers to consumers.