Nick, a Professional Magician, Is Often Invited to Perform Magic

question 16

Multiple Choice

Nick, a professional magician, is often invited to perform magic tricks at birthday parties and other social gatherings from across the country. However, he offers his services only to clients who stay in the same city as him. He is also known to charge less than other magicians in the city. Nick is pursuing which generic business-level strategy?

• A) Broad differentiation strategy
• B) Focus differentiation strategy
• C) Focus low-cost strategy
• D) Broad low-cost strategy
• E) Medium market segmentation strategy

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Definitions:

Infrequent Interactions

Occasional or rare engagements or communications between individuals or groups.

Open Disclosure

The practice of openly sharing information, including admitting mistakes or failures, in the spirit of transparency and honesty.

Conformity Orientation

The degree to which individuals in a group or family environment are expected to adhere to shared norms and values.

Agree to Beliefs

The act of consenting or accepting particular convictions or principles as true.