Which of the Following Is a Difference Between a Standardization

question 57

Multiple Choice

Which of the following is a difference between a standardization and segmentation strategy?

• A) A standardization strategy has several advantages over a segmentation strategy
• B) Standardization allows the company to capture incremental revenues by customizing its offerings while segmentation has products aimed at the average consumer
• C) A standardization strategy may lose sales from customers who desire more functions and features and are prepared to pay more for them while a segmentation strategy meets the needs of different groups of consumers and thus sells more in total.
• D) A standardization strategy prices product to allow for a wider customer base while segmentation may lose sales from customers who cannot afford to purchase the average product.
• E) Standardization strategy may have higher costs than a segmentation strategy

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Definitions:

Specialization

The division of labor into small, specific tasks and the assignment of employees to do a single task.

Boredom

A state of feeling disinterested, restless, or unenthused about an activity or situation, often due to a lack of stimulation or engagement.