Focus Strategy Can Be Defined as the Strategy

question 5

Multiple Choice

Focus strategy can be defined as the strategy:

• A) of merging with an established company to gain monopoly over the market.
• B) a company uses when it decides to allocate the company resources equally among all the marketing segments.
• C) a company uses when it decides to serve a limited number of segments, or just one segment of the market.
• D) a company uses when it decides to ignore the different needs of different market segments to produce one standardized product for all the customers.
• E) of closing one or more business units in order to minimize the losses.

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Definitions:

Autos

Short for automobiles, referring to passenger vehicles designed for personal transportation.

Opportunity Cost

The value of the next best alternative forgone as the result of making a decision.

Production Alternative

Different ways in which a firm could allocate its resources to produce various goods or services.

Capital Goods

Physical assets used by a company to produce goods and services that are used to produce consumer goods or services.