When a Company Recognizes That the Needs of One Market

question 18

Multiple Choice

When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing a __________ strategy.

• A) stuck-in-the-middle
• B) standardization
• C) segmentation
• D) focus
• E) low-cost

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Definitions:

Legislation

Laws that have been enacted by a governing body.

Mentally Ill

A term referring to individuals who suffer from mental disorders that affect their mood, thinking, and behavior.

Competence To Stand Trial

A legal determination of an individual's ability to participate in legal proceedings and understand the charges and consequences.

Mentally Unstable

A term often used to describe individuals who experience significant fluctuations in their mental health, affecting their thoughts, feelings, and behaviors.