Lucy's Swimwear Boutique Offers Swimwear That Is Targeted at Affluent

question 36

Multiple Choice

Lucy's Swimwear Boutique offers swimwear that is targeted at affluent people who can afford to buy expensive, handmade swimsuits. Which of the following approaches to market segmentation is Lucy's Swimwear Boutique using?

• A) Broad differentiation strategy
• B) Low market segmentation strategy
• C) Medium market segmentation strategy
• D) Broad high-cost strategy
• E) Focus differentiation strategy

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Definitions:

Chairman

The highest officer of an organized group such as a board, a committee, or a deliberative assembly.

Chairperson

The leader or presiding officer of a meeting, committee, board, or other organized group.

"You" Attitude

A communication style that focuses on the audience's needs and perspectives, often used to create a more engaging and persuasive message.

Bias-Free Language

Language that avoids words and phrases that categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability.