Which Generic Business-Level Strategy Is Based on the Intent to Lower

question 53

Multiple Choice

Which generic business-level strategy is based on the intent to lower costs so that a company can lower prices and still make a profit?

• A) Broad low-cost strategy
• B) Price differentiation strategy
• C) Broad differentiation strategy
• D) Focus differentiation strategy
• E) Focus low-cost strategy

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Definitions:

Somatogenic Approach

A theoretical approach in psychology and psychiatry that emphasizes the physical causes of mental disorders, focusing on genetic, neurological, or biochemical contributors.

Psychogenic Approach

Psychological factors as the primary cause behind physical symptoms or diseases.

Hypnotism

A procedure that places people in a trancelike mental state during which they become extremely suggestible.

Friedrich Anton Mesmer

An 18th-century German physician who proposed the theory of animal magnetism and is considered a precursor to the field of hypnosis.