Jordan's Ice Creams Is Strategically Located near a University

question 49

Multiple Choice

Jordan's Ice Creams is strategically located near a university. After realizing that most of its customers, who are mostly students, prefer a wide range of flavors, it started offering different combinations of premium flavors, cones, and toppings to create hundreds of extravagant, customized products. Which generic business-level strategy is Jordan pursuing?

• A) Broad low-cost strategy
• B) Broad differentiation strategy
• C) Focus low-cost strategy
• D) Focus differentiation strategy
• E) Product substitution strategy

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