If a Product Is to Be Properly Commercialized, There Must

question 70

Multiple Choice

If a product is to be properly commercialized, there must be integration between which of the following functions?

• A) Research and development (R&D); marketing
• B) Research and development (R&D); materials management
• C) Marketing; materials management
• D) Finance; marketing
• E) Marketing; after-sales support

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Definitions:

Differential Revenue

The difference in revenue generated under two different scenarios or as a result of a specific action.

Additional Cost

Expenses incurred that are over and above the originally planned or estimated costs.

Selling Price

The amount at which a product or service is offered to customers for purchase.

Opportunity Cost

The benefit that is missed or given up when choosing one alternative over another.