Which of the Following Is NOT a Reason Why Innovation

question 63

Multiple Choice

Which of the following is NOT a reason why innovation is the primary source of competitive advantage?

• A) Innovation brings new products better suited to meet customer needs.
• B) Innovation improves the quality of existing products.
• C) Innovation raises the cost of production.
• D) Innovation can allow companies to differentiate its products.
• E) Innovation can allow companies to lower their cost structure below its rivals.

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